ValuesJam Fanzine Edition 53
Value of the month:
CREATIVITY
Important dates this month:
1st April – April Fool’s Day
3rd April – Good Friday
5th April – Easter Sunday
6th April – Easter Monday
16th April – CREATIVITY VALUESJAM DEEPDIVE CONVERSATION- Thursday 16th April 2026
22nd April – National Earth Day
23rd April – National Shakespeare Day
ValuesJam on YouTube
ValuesJam on YouTube
We’ve had some great feedback about the collection that is building on YouTube
and, as it’s SPRINGTIME (in the northern hemisphere), let’s GROW our followers. Tag us when you watch and/or share with your networks.
Please let us know what is your favourite session so far.
Latest publications on the ValuesJam YouTube channel: ValuesJam
The ValuesJam Deepdive Conversations series uses a donation model so that people can attend for free if they want to and can also make a donation. All proceeds go towards supporting World Values Day activities.
These donations mean that, this year, we can offer 10 free ValuesJam card decks for people who want to create a series of Values-led conversations in their community and as part of the World Values Day 2025 celebrations. UK, US, Australia and Canada shipping costs are covered and the cost for other overseas destination shipping.
Next up is CREATIVITY
Please email jamming@values-jam.com with the following information:
Title: Free ValuesJam card deck
Name: [my name]
Organization/Community: [organization/community name to receive the card deck]
I would love to receive a ValuesJam card deck. My/our idea for creating a program for values-led conversations for World Values Day 2025 is:
[insert maximum 300 words]
Application will be reviewed for Passion, Plan and Positive Impact so get your message across. Applications to be received by midnight GMT 20th December.
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World Values Day
The theme for this year is Values and Volunteering. Every year we launch a survey and you can find this year’s at Exploring the Relationship Between Personal Values and Volunteering – Mentimeter Please take a minute to complete the survey which will run until 31st October 2026. We will share the results at the beginning of November.
The team in the ValuesJam Studio will draw a ValuesJam card at random each day from 1-31 October, (thank you Liliana Mandal for the inspiration) aiming to complete 31 ValuesJam sessions across the month.
You can even pitch to win a free ValuesJam card deck. Donations from the ValuesJam Deepdive conversations have funded a number of free decks and you can enter at Home | Values Jam covering the Purpose of the project, your Passion for the idea and the Positive Impact it will create. Good luck!!
Values
Jammer Call to Action
REMEMBER TO RESERVE YOUR PLACE at:
https://www.eventbrite.co.uk/e/818328541697?aff=oddtdtcreator
If you haven’t done so already you still have time to complete our ValuesJam survey: https://www.menti.com/alifghi3mbcc We will be announcing the results in early November.
Did you know?
It was four years ago this month that co-founders Alan Williams and Lisa Birtles received the first ValuesJam design concepts. A lot has happened since then and A new version of the card deck, ValuesJam Junior (for 4-11 year olds), is now in the making.
Special Offer
1-28th April PayItForward26 promocode to gift ValuesJam card decks. £49.99 for two decks (plus VAT in UK)
Whats Coming Up
ValuesJam Junior is coming soon! Watch this space!
You can learn more about how ValuesJam sessions can be run along with a mosh pit of other tools, techniques and tips by becoming a certified ValuesJammer Pro. Just drop a note to Jamming@Values-Jamming.com for details.
Values and Volunteering Survey
It’s your last chance to join in with some research into what values help most to bring us together in support of World Values Day. Complete the survey before deadline day 31st October 2026 at https://www.menti.com/alifghi3mbcc
Here’s how it is looking so far: https://www.mentimeter.com/app/presentation/n/alffxzk5mo1ere6r8umtcdume2r8a8pm/edit?source=share-modal
Send us your selfies with the ValuesJam cards – we’ll feature them every month.
ValuesJammer in the Spotlight

Who are you?
Ceri Williams – a proud Welshman (despite the recent rugby and football results) !
At work, I deliver lasting change by inspiring an improvement culture and radically re-designing processes.
A key part of my role involves coaching and developing leaders and their teams. I love helping others succeed and seeing them realise their potential – it’s one of the most fulfilling and rewarding aspects of my role
What are your core values?
Creativity, Teamwork, Trust, Fun
Why did you join the ValuesJam community?
I’m always on the look out for new ways of working. I joined the ValuesJam community to discover how other members used their ValuesJam cards. By learning from others in the community I’ve been able to tap into a wealth of diverse expertise and insights that I may not have otherwise encountered.
How are you using/planning to use your ValuesJam card decks?
BT has a very diverse workforce with teams spread across multiple geographical and office locations. I love using ValuesJam cards as a fun (and fast) way to build and forge teams. It’s a great way of getting to know colleagues and for growing personal connections with each other. During project kick-offs I pick cards at random and we discuss as a team.
Apart from creating a fun and safe environment for open dialogue, it’s fascinating to hear the different perspectives, cultural insights, experiences and backgrounds that form the teams opinions.
We use that as a platform to break habitual thinking and embed an inclusive culture. Having open and transparent communication is vital when we share information, ideas, and provide feedback within the team. It helps prevent misunderstandings, resolve conflicts, and ensures alignment towards common objectives
Fave rock n roll moment of magic from a ValuesJam session?
I kicked off a recent kick-off workshop by spreading the deck of ValuesJam cards out on the table. I challenged the team to agree on 3 cards that best represented their values as a team. After a few rounds of debate and healthy conversation they collectively agreed on ‘Courage’, ‘Trust’, and ‘Teamwork’.
Courage : They were determined to think ‘big & bold’, they did not want to settle or compromise on a sticky plaster to address the short term. That would mean challenging the status quo and having some difficult conversations with senior stakeholders and operational teams.
Trust : They were all in it together so wanted to gain commitment from each other. If you were given an action you had to deliver it to you best of your ability.
Teamwork : The team needed to fix a complex problem. No one person would have the answers, skills or expertise to solve it on their own. They needed to work as a team to ensure success.
Why was this a fave rock n roll moment of magic?
This was the first time the team had ever agreed a set of values themselves before starting a project. Their values acted as simple guiding principles that bound them together. Despite many of the team not knowing each other previously, from day one they had something in common and had a shared purpose.
Some of the team explained that in the past values had just been imposed on them. They were someone else’s values and not theirs, as a result they were just words on a page that had no real meaning, purpose, or buy-in. Others in the team, said this was the first time they had even considered values. Historically they had just been given tasks or objectives to fulfil. Whilst they liked being outcome focussed, they loved how using ValuesJam cards impacted the behaviours and dynamics of the team to achieve their goals.
How can more CREATIVITY improve the world?
Creative thinking allows individuals to approach problems from different angles and come up with innovative solutions. By harnessing the power of creativity, individuals and societies can create a brighter, more inclusive, and sustainable future for all. It challenges the status quo, sparks curiosity, and empowers individuals to envision and create a better world.
Contact details
www.ceriwilliams.co.uk
www.linkedin.com/in/cerijwilliams
ValuesJammer Top Tips
Force rank the ValuesJam cards to help identify your core values.
We already distribute from Australia, UK, USA and Canada. Please be in touch if you know somebody who might be interested to set up a ValuesJam studio and distribution arrangement in other parts of the world eg EU, India, Far East etc
Contact Us
London – New Mexico – Sydney-Edmonton
Contact Us
London – New Mexico- Sydney- Edmonton-Cities Worldwide
SERVICEBRAND GLOBAL Ltd
131 Eglinton Hill
London SE18 3NT
Registered Number 5562370
VAT Registered Number 105170852
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