ValuesJam Fanzine Edition 42
Value of the month:
FAMILY


Important dates this month:
15th May – FAMILY VALUESJAM DEEPDIVE CONVERSATION Tickets, Thu 15 May 2025 at 17:00 | Eventbrite
21st May – World Day for Cultural Diversity for Dialogue and Development | United Nations

ValuesJam on YouTube
ValuesJam on YouTube
Please let us know what is your favourite session so far.
Latest publications on the ValuesJam YouTube channel: ValuesJam
ValuesJam Guest Sessions in April:
KINDNESS with Marc-Antoine Tschopp
You can sign up to the channel ValuesJam – YouTube
World Values Day 2025
Plans have been developing since the beginning of the year for World Values Day 2025. Celebrations take place from 1-31 October and World Values Day is on Thursday 16th October. This year’s theme is VALUES For The Future and so planning ValuesJam sessions (in person or online) on World Values Day or through 1-31 October is a great way to join in.
To help you put your ValuesJam plans in place we have a special offer saving £10 when you order a minimum of two ValuesJam card decks using the promocode £10WVD25. However many decks you order, remember to order at least one extra to give as a gift.
This year, how about 31 different ValuesJammers all over the world record a session with someone and we schedule these ValuesJams each day 1-31 October? We will be putting the schedule together in the coming weeks so let us know if you want to claim a particular date.
Did you know?
A sense of employee connection is the #1 challenge cited by C-suite survey respondents Why A Lack Of Human Connection Is Crippling Your Work Culture (forbes.com). This explains why there is interest in how a program of ValuesJam sessions between employees can create connections, build relationships and instil a ‘business family’ workplace culture.

ValuesJammer in the Spotlight
Eleanor Tweddell
Who are you?
Hello, I’m Eleanor Tweddell. I’m a change and communications consultant, coach, trainer, speaker. I’m also a writer – my first book is Why losing your job could be the best thing that ever happened to you, and my second book is called Another Door Opens – Five Steps to Navigating Change. My specialism is talking about embracing the messiness of change to find joy and opportunity- how we can navigate the fear and resistance that comes with change – and find ideas and possibilities on the other side. I’m a big Values Jam fan – love their card deck. Excited to be here!
What are your core values?
Curiosity – Creativity – Simplicity – Connecting – Try
Why did you join the ValuesJam community?
Values are a huge part of my work and writing – I never realised how important they were until I started researching my first book on change, and realised how much they guide us. I was running a few workshops that included values, and wanted something to help the discussion – and discovered ValuesJam cards!
How are you using your ValuesJam card decks?
I use them in workshops about change, when we explore what values may be at play in moments of change – but also I have been using them for inspiration for my writing. Pulling out a word every now and then and thinking about it as a value, if it resonates, if I feel resistance – it’s a very powerful exercise – and unlocks some brilliant moments of creativity!
Favourite rock n roll moment of magic from a ValuesJam session?
On a personal level, loyalty has always been a very strong value for me (it’s not in my top 5 but up there) – there was a moment when I realised it was actually the cause of disappointment and sadness, rather than it being a the super value I thought it was – I was constantly feeling let down by other people not mirroring back my acts of loyalty – not very rock n roll – but it was a big moment of remembering values don’t always have positive outcomes for us.
How could a greater sense of FAMILY improve the world?
Ah, well, Family is an interesting one isn’t it – I’m not sure the value of FAMILY necessarily improves the world – families can have massive issues! I guess if we use it to explore possibility then it could help us support each other, and care about each other more – but I’ve sat with this question for a few minutes and I’m not sure it would improve the world! Now, Compassion! Yes More compassion and understanding in the World – yes please.
Contact details
ValuesJammer Top Tips
Force rank the ValuesJam cards to help identify your core values.
We already distribute from Australia, UK, USA and Canada. Please be in touch if you know somebody who might be interested to set up a ValuesJam studio and distribution arrangement in other parts of the world eg EU, India, Far East etc
Contact Us
London – New Mexico – Sydney-Edmonton

Contact Us
London – New Mexico- Sydney- Edmonton-Cities Worldwide
SERVICEBRAND GLOBAL Ltd
131 Eglinton Hill
London SE18 3NT
Registered Number 5562370
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